Learn how to create a Facebook Ads campaign In a simple way and with very visual examples. We will explain you step by step how to develop a personalized campaign in Facebook Ads.

1. Choose your main goal.

Identify what you want to promote. There are several things you can advertise
on Facebook: posts, pages, websites, applications, events, etc. The most
common ones are:

➔ Promote your publications, for giving them a greater visibility.
➔ Promote your page, to get a greater number of followers.
➔ Attract people to your website, to get traffic to an external website.
➔ Increase conversions on your website.
➔ Increase the interaction with your application, to make those people interact with your app, register, play or the goal you have with it.
➔ Reach people who are close to your business. Playing with geolocation take people to that point of sale.
➔ Increase the number of attendees to an event.
➔ Increase video views. To increase the number of video views.

2. Create your ad.

Type a title and a description taking into account the characters limitations. The
most important thing is to choose a good image, that goes straight to the point. You can perform an A/B test with different images in order to see which one works best. Never stop optimizing your ads!

 

3. Select your audience.

Facebook allows you to segment it according to sociodemographic data and their interests. This way you can reach a lot of people that are not following you yet, but that you know might be interested in your content.

4. Run your campaign.

To start running your campaign, choose your daily budget. This is the amount of money you’ll spend per day for advertising your content. Remember you’ll pay per click. You can also set the start and end date for your ad to be  displayed. with the investment you want.

Facebook also has an “Ads Manager”, with which you can make an exhaustive tracking of how your campaigns are working. Number of impressions, clicks, cost, etc. You can use this data to modify your campaign anytime you want for improving and optimizing your results. Come on, let’s try it!