We are constantly stuck trying to decide what to share on our social media profiles. This is mainly because we want our posts to succeed and get social engagement. Images are proven to generate more traction. However, the thing is, we don’t always have a designer in our team. that being said, there are still a few things we can do to create stunning visual content. For example:
Choosing the right color of your post, whether it is just for the background or the main feature of your post, is important to catch attention and communicate with your audience. They play a huge role in Psychology, therefore you want to ask yourself: what are the feelings you want to evoke from your social media audience? Then, try and replicate those feelings with the colors you choose.
Be very careful. Although you can find these photos everywhere, the higher quality photos you usually have to pay for. Thus, it’s better to invest in a photo bank.
High quality and relevant images help establish your brand’s reputation and boost engagement. Here is a list of stock photo websites that you can use according to your budget. By using relevant and high quality stock photography, you can achieve the attention you want.
Visuals are 60,000 times more effective than text. So Infographics, a hybrid, can be at least 20,000 more effective than plain text right? Let’s hope so! Ultimately, images are easier to digest than text.
Infographics take this concept to the next level, allowing brands to capture complex pieces of information and turn them into engaging social media posts. By doing so, you’re able to share a lot of information in a single visual post.
By following design guidelines to ensure your infographics are easily readable and visually engaging. It’s a great opportunity to increase impact beyond what a single image could achieve. We recommend Canva as a simple tool to start making your own infographics!
I know, it’s a little awkward, but it also gives you credibility. One of the best ways to connect with your audience is to show them that you’re human, no matter how successful you are. It is the best way for them to relate with you.
Take pics of your CEO, COO, CFO or any other cool position you. Then, post it with funny features. Show them you can be friendly and that your work environment is reachable. You can also add behind the scenes pictures to compliment those posts.
Quote graphics work on every social media platform, including Facebook, Twitter, Pinterest, and Instagram. Go for a short quote with words that are easily digestible. Think about a good way to combine colors, fonts and images. The font must be readable on smaller screens because a lot more people are viewing through mobile devices these days.
Quotes easily tell your audience that your company is also inspired by someone else and that can create a link.
Whether you’re creating original content, sourcing photographs or shooting your own, always consider how it will impact your audience. Also think how will it make you stand out from your competitors. Always test, measure and repeat what has worked the best for you.