It is important to realize that the quality of your content is what ultimately generates engagement and more visibility, of course, according to your objectives. Here are a few tips to follow to ensure that your content is well distributed between different Social Media Platforms.
We all know that the recent changes in the Facebook algorithm look to reduce incongruent and not relevant content for its users and at the same time, encourage real interactions between them. So the best thing you can do is to increase your quality,
Stick what you do best. Don’t create videos if, for example, you are a blogger. By sticking with what you know best you can be sure to broadcast what is relevant to your audience.
Experiment with your content schedule until you find what works best for you and your audience.
Take advantage of Facebook groups as a powerful weapon for finding groups of people with the same interests as yours.
Twitter has also changed its policy to fight the excessive automation and spamming. 30% of Twitter users come from fake accounts, so imagine their concern. Twitter made changes for their users to have a better experience on the network. So, the question becomes: How can I address that change?
The best you can do is to vary your content. Do not stick with just a subject but be more aware of the changes implied in your network and how other industries and brands can affect your performance. You can also create posts with images, GIFs or videos. Ask questions to prompt conversations. Share digested content from other sources and do not forget hashtags and mentions.
Track your analytics on Twitter to see what’s working – and what’s not – with your tweets and your audience. Take advantage of additional social media reporting tools to dig deeper.
Post high-quality photos and videos that showcase your product or service in the best possible way. Nobody wants to see grainy photos or watch videos with poor sound quality. You have to project a professional image for your brand. Remember to add hashtags and mentions in your message.
We are all familiar with Instagram’s features, so use them! Try using Instagram Stories to post fresh content every day, as they disappear after 24 hours. You can include posts from your working environment or a celebration to show how cool your brand is. The stories appear at the top of the newsfeed, so you have an excellent opportunity to catch your audience’s attention as soon as they open it.
In each posting or story, try to play with GIFs, hashtags, mentions, and filters. Of course you don’t have to overdo it, but as this content is shown to your audience, engagement is implied.Take into account that Instagram is one of the social networks with greater opportunities to make a business out of it.
LinkedIn is becoming a more hands-on platform that rewards consistent posting and engagement. You may want to try these ideas and see if they work for you:
Write text-only posts to get more engagement. You’d think images or videos would be better, but for LinkedIn, this is different and native. You can also use emojis and icons in your posts to break up text and make your post stand out in the news feed.
Use LinkedIn native video rather than sharing a link as it rewards to keep content self-contained on its platform rather than linking to outside resources.
LinkedIn loves comments. Like Facebook, if your post gets good comments, then LinkedIn will start sharing it with an extended audience, so you’ll get more views, more engagement and more shares.