Tips for creating a stronger social media presence
If you’re growing a brand these days, there’s a 100% chance that you’re on social media in one way, shape or form. First and foremost: everybody has a web presence. In order to stand out, you need to have some sort of structure and technique to expand your influence.
Although a number of these brands have blockbuster-sized budgets, the principles and tools they use to create an inspiring social media presence are replicated by businesses of all sizes.
Struggling to gain followers? Stuck on finding something new to try with your social media accounts? We’ve all been there. Below, we’ve broken down some information that anyone can follow to boost their social media presence.
Set achievable goals
The concept of sensible goals has been around for many years, however; they are much more relevant now that you can use them as a tool for any social media presence.
In short, brands ought to set goals that are S-M-A-R-T, as in specific, measurable, achievable, relevant and time-bound.
An example of an honest, sensible goal for social media promotions is something like: “We’ll increase our Twitter response rate by 25% by the top of the first quarter.”
- Specific: We’ve specifically state the known the social channel (Twitter).
- Measurable: The response rate is metric will be measured from the Sprout Social dashboard.
- Achievable: We didn’t build an outrageous goal of say a 100% increase in ten days, instead we picked a practical goal to work towards.
- Relevant: Our goal can have a bearing on our overall social media presence.
- Time-bound: Our goal has specific time-bounds; stating it should be met by the top of the first quarter.
Assigning your social media efforts a concrete purpose helps you avoid making the mistake of posting without a specific purpose.
Establish Your Audience
After you’ve made your goals public, you should stipulate your target market. Pro-tip: “everyone” isn’t an audience base. Maybe it’s prospective customers. Maybe it’s business players and influencers. Either way, breaking down your audience can assist you in discovering the following:
- Which social media sites you’re active on
- Your posting schedule
- The type of content you publish
- Your brand’s voice
- The information in your profiles
Many brands waste their time and resources by not posting content that speaks to a specific, outlined audience. Take it slow; start with your audience personas, understand their challenges and what brands they already love. This type of competitive analysis will assist you. However, make your own social media presence will stand out from your competitors.
This is an important one. Many brands these days crack jokes and aren’t afraid to speak to their followers as if they were friends. Online brands were once criticized for one’s social media presence for being too robotic. However, now social media followers have expectations that the brand will have a personality its followers will love.
Similarly, showing off the faces behind your social feeds will help create a more personalized experience. Whether it’s workplace photos or snapshots of your team in action, obtaining personal connections with your followers will bring you a much-needed customer affiliation.
Look for relationships, not just followers
We can debate all day whether or not your follower count may be a vainness metric. Don’t leave the “social” out of your social media presence. The great thing about social media is that you can still develop a relationship with your followers from almost anywhere.
If you’re not exactly certain where to start out when it comes to relationship-building, here are some quick tips:
- Always @mention individuals you reference in your social media posts
- Answer questions individuals raise
- Respond to those individuals who @mention you or share your content
- Don’t simply “retweet” and “like” different people’s content; reply with a comment to start an engaging conversation.
Produce a piece calendar
If there’s a similarity between the most important brands on social media, it’s that they post on a homogeneous basis. This allows you to fine-tune every one of your posts for every platform while not having to leap between sites. Timing your posts to maximize engagement, keeping you from having to perpetually post in a period of time.
Avoid repetition of content and make sure every one of your articles or photos gets the most love possible. In short, taking the time to form a schedule will double your duty of keeping your social media presence organized, while conjointly maximizing your contents’ reach. Social programming helps you save time and resources when it comes to your social media presence.
Change the proper method
Poor automation will make your company seem cold or uninterested. Depending on the situation, client care may be a piece of social media that ought to be personalized, not automated. Providing personalized assistance is an extremely effective tool for any given brand’s social media presence.
Optimize Your Accounts for Engagement
Do not let the word “optimization” freak you out. Unlike SEO, social media improvement isn’t significantly technical. That being said, profiles will be optimized through mental imagery, keywords and filling out your account data.
For example, brands will use their Instagram bios to link to promotions, advertise their hashtags, and let their brand’s voice be heard. An optimized Instagram account includes relevant links, hashtags and a style that reflects your brand’s mission.
Similarly, a well-crafted Twitter profile with the proper @mentions will make you stand out, helping you attract a lot of followers. An optimized Twitter profile helps prepare you for a lot of followers
And as noted in our guide for conducting a Facebook audit, a totally optimized page with complete business data will really facilitate your page rank higher in Google. Some fast ways in which to optimize your social media presence across your varied accounts include:
- Adding relevant keywords to your profile
- Sharing content associated with your industry—including keywords and hashtags in your posts
- Connecting with fashionable accounts in your business to gain extra exposure; don’t be afraid to follow others.
Have you found these tips useful? Stay tuned! We have many more tips for helping you create your social media presence. Check them out in the second part of this post!