Why is everybody talking about content creation?

Forget about timing, there is literally no perfect time schedule that can help you generate engagement. Let’s just focus on create quality content. Because what works for one page, doesn’t work for another. So, instead of seeking magic formulas, let’s focus on these proven posting strategies:

  • Consistency is better than frequency.
  • Quality is better than quantity.

The problem with suggested posting frequencies is the skewed data. It’s normal to see an analysis of thousands of posts and think of finding a formula. For example; you may analyze your location, your audience and how different industries react to the number of posts shared. However, the constant changes in social media algorithms validate how often your posts are seen. Your best  alternative is to aim for posting consistently. You have to create a plan and stick to it.

For example, if you decide you’ll post twice a day on Facebook, you know you need to curate or create content to fill that schedule. Your audience will know that they can visit your page at any given time and expect two new posts every 24 hours.

You need people to start coming to you and the best way to attract them is to have something for them to digest that’s worthwhile.

Quality trumps quantity

There’s only one thing worse than not posting on social media, and that’s posting something irrelevant, unattractive content. If you post poor quality content, you’re more likely to lose fans and followers.

The more relevant and timely your content is, the more value and engagement you can generate.

It’s no surprise that the ever-changing algorithms on social media want to promote the best content. While publishers might be inclined to complain about the changes, consumers want quality content.

Set an strategy

Consistently posting high-quality content is the best route, but do it according to your social media strategy. Determining your goals can help you measure the success of the strategy. Some of them can be to increase brand awareness, drive traffic to your website, or sell a product or service.

If your objective is to drive traffic to your website, getting likes without clicks on the post will be a failure.

Top 2 best practices for posting content on social media

  • Tailor your content to suit each network and appeal to your audiences. It’s inadequate to simply copy and paste your LinkedIn post to Instagram. That won’t work. Yes, tailoring will take a little longer, but remember you want to post quality content.
  • Engage with your audience. Posting content is one half of a conversation. You need to be available to join in the discussion when people respond to your posts. Ask questions and respond to comments to keep your audience engaged.